Brand Marketing Specialist
Puno radno vreme Ugovor

The Brand Specialist works on understanding and gathering consumer insights and market research, specifically what drives tom awareness, brand salience and per capita consumption. Working closely with the brand manager to contribute to the annual business plan by creating, planning and executing brand, advertising, new products and packaging initiatives while ensuring the brand is portrayed in the right way.

KEY RESPONSIBILITIES

1. Brand Management

• Work closely with the Brand Manager and all other country marketing specialists and International HQ specialists to share learnings, best practices, align plans, share latest updates and insights.
• Instigate and participate in creative sessions to develop tactics and assess best practice case studies.
• Always have the "consumer" and "brand" eye in every single project and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity.
• Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12 month consumption, TOM awareness and brand salience.

2. Advertising and Creative

• Create branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.
• Develop and implement the ideal advertising plan ensuring international and local learnings and the right country-specific level of digital and social components, and always with international best practices in mind.
• Control creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output.
• Manage the media agency with prudence, to ensure a best possible value-for-money advertising plan.
• Annually review media planning and buying with the agency and international.

3. Product and Packaging Innovation

• Leads and manages solid product launches together with sales, finance and other marketing functions and acts as the key contact for Red Bull HQ.
• Understand which packaging solution addresses country-specific needs, as well as leads and manages the launch proposal.
• Collects all learnings to share locally and with International HQ.

4. Consumer Insights and Market Research

• Turn data into compelling insights, which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans.
• When focusing on the younger segment of the target group, monitor the consumer’s perception about brand and products in social media.

5. General Management

• Supports the Brand Manager to develop and implement the annual business plan.
• Prepares, together with the Brand Manager, the annual plan and financial budgets/P&L in co-operation with the marketing and sales team.
• Manages and maintains the agreed budget.
• Strengthens agency service and client/agency relationships.
• Builds a strong, transparent, trusty partnership and cooperation with management and personnel.

EXPERIENCE

• University degree in Marketing, Communications, Economics or related fields
• Minimum of 1 year experience in a similar position within the FMCG sector.
• Clear understanding of competitor activity and consumer behavior in a brand and FMCG context
• Generates consumer insights and translates them into successful brand initiatives.
• Implements the business strategy successfully, while managing associated changes and people processes.
• Strong analytical ability and commercial acumen to understand financial statements and market trends.
• High standard of integrity with a passion for the brand and commitment to Red Bull values.
• EDV (Word, Excel, Power Point, etc.)
• Fluency in English

The employer is ATLANTIC BRANDS d.o.o. BEOGRAD, which operates as the distribution partner for Red Bull in Serbia.

Označeno kao: 1. smena, Obaveštenje o pregledu prijave